Littler Diecast Rebrands To Emphasize Innovation And Excellence

The cornerstone of the new campaign is a contemporary logo design, incorporating a stylized LD and the tagline, "Innovation. Experience. Excellence." The primary blue and gray colors help maintain a link to the branding previously used by Littler Diecast."Our new tagline succinctly captures the key attributes that we have provided to our customers for nearly 60 years," explained CEO John D. Littler. "The modern logo design highlights the investments our company has made in new technology, automation and quality control, along with our commitment to top-level environmental and safety practices." Littler noted that today's customers demand innovative,

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