The Trouble With Money

There are several debates amongst the business community regarding what is the best approach to increase brand loyalty and increase sales. With the recession, many retailers are offering cash back in gift cards or percentages off the sale price for items purchased over XXX amount of dollars. In the short run, this approach may seem beneficial in that the company can see an immediate increase in sales with his approach. However, there are several problems with thinking products sales with giving discounts money to increase profitability. First, it decreases profit margin. Second, cash is nothing more than a discount. Also, consumers begin to become susp

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