Toys And Their Prices Shrink To Play To The Times

"People didn't know how long the recession would last," Reyne Rice, consultant for the Toy Industry Association, told WalletPop . "The industry is thinking ahead."Recent big sellers such as Beyblade robot-spinning tops and resurrected classics such as Simon are being miniaturized, with a miniaturized price.The toy world has tried to resist shrinking its hits because less-expensive models can cannibalize the regular-size ones in the competition for sales, Rice said. This year, however, toymakers faced the reality of a lingering downturn, in which consumers were less willing to bite on bigger-ticket playthings."The business has gotten tougher, and we've

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