Marketing: Never Be Late Again

Posted on 05:21 PM, October 13, 2011 BY RAOUL J. CHEE KEE , Sub-Editor Never be late again TO STAND out from the crowd, a brand needs to offer something not readily available or that has yet to be perfected. One relatively new watch brand that is filling a niche with its distinctive pieces is TW Steel. The tagline of this family-owned Dutch brand says it all: Big in oversized watches. Before they grew big, however, they started out small. In 2005, the father and son tandem of Ton and Jordy Cobelens came out with a simple four-model collection.In the years that followed, TW Steel built a reputation for oversized timepieces that can now be spotted on th

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