Sale Of NASCAR Merchandise Soars Along With The Sports' Growth

From it's humble roots in the South, NASCAR racing has grown to almost unbelievable popularity across the entire nation in recent years. From the first races run in 1948 to the current NEXTEL Cup and Busch series, NASCAR has become arguably the number one spectator sport in America, boasting 75 million loyal fans. And, interestingly, 40% of those are women and 53% work in white-collar or skilled labor jobs. The numbers continue to be impressive; annual attendance at races is over 7 million and upwards of 275 million Americans watch on television.Those who follow the circuit attribute several factors to its' success. One of those is a formula that no ot

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